SWOT Analysis
SWOT Analysis SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a company. It helps investors and analysts gain qualitative insights into a company’s internal capabilities and external market environment. These insights can then be used to supplement quantitative valuation methods, providing a more holistic view of a company’s potential. 1. Introduction to SWOT Analysis SWOT Analysis involves four key components: Strengths: Internal attributes and resources that support a company’s ability to succeed. Examples: Strong brand reputation Innovative technology Efficient operations High market share Weaknesses: Internal limitations or areas where the company is at a disadvantage relative to competitors. Examples: High debt levels Limited product range Poor management performance Outdated technology Opportunities: External factors that the company can exploit to achieve growth or competitiv...